If you’re searching for Ameriprise auto or home insurance, the product you’ll find today is American Family Insurance’s program for Costco members. Ameriprise Financial sold that business in 2019. This review explains what changed, who issues the policies now, what the Costco program includes, and what we couldn’t verify.
This article is for educational purposes only and is not personalized insurance advice. We are not licensed insurance agents. Coverage, pricing and availability vary by state.
Correction, September 14, 2026. Earlier versions of this page described Ameriprise as the company underwriting auto and home policies and summarized star ratings and complaint figures from third-party review sites. Ameriprise sold the business in 2019, and those figures didn’t come from primary sources. We rewrote the page using the companies’ own announcements, AM Best and news coverage.
What Happened to Ameriprise Auto & Home Insurance?
| Date | Event | Source |
|---|---|---|
| April 2, 2019 | Ameriprise Financial agrees to sell Ameriprise Auto & Home to American Family Insurance for $1.05 billion | Ameriprise Financial |
| October 1, 2019 | Sale completed. Ameriprise reports gross proceeds of about $1.135 billion, and about $1.035 billion net after a payment to an affinity partner | Ameriprise Financial |
| August 2020 | American Family renames the business CONNECT, “powered by American Family Insurance.” It is based in De Pere, Wisconsin, serves 44 states and D.C., and sells mostly through partnerships including Costco and Ameriprise Financial | Insurance Journal |
| Today | The Costco member program’s website states: “American Family Insurance is our brand name.” | costco.amfam.com |
In the 2020 rename, the underwriting companies took new names: American Family Connect Property and Casualty Insurance Company and American Family Connect Insurance Company (Insurance Journal).
Who Underwrites the Policies Now
According to the Costco program site (car insurance overview):
- Car insurance is underwritten by American Family Connect Property and Casualty Insurance Company, American Family Connect Insurance Company, or Midvale Indemnity Company.
- Home and other property insurance is underwritten by Homesite Insurance Company entities, and by Ranchers & Farmers Mutual Insurance Company in Texas.
The site notes that each company has sole financial responsibility for its own products. If you bundle car and home through the program, the two policies may be issued by different, unrelated insurers.
Financial Strength
On September 24, 2025, AM Best affirmed a Financial Strength Rating of A (Excellent) and a Long-Term Issuer Credit Rating of “a+” (Excellent), with a stable outlook, for American Family Mutual Insurance Company, S.I. and its core affiliates. That group includes all three car insurance underwriters named above (AM Best). This is AM Best’s rating of the insurers’ ability to pay claims. It is not a Nerd Score.
Car Insurance for Costco Members
Coverages offered (program site): bodily injury and property damage liability, collision, comprehensive, medical expense, personal injury protection (PIP), uninsured and underinsured motorist, rental car, and roadside assistance and towing.
Benefits included with the car policy (program site):
- Glass Repair Deductible Waiver — no deductible when a windshield can be repaired rather than replaced.
- Road Trip Accident Accommodation — help with travel or lodging costs if you’re in an accident more than 100 miles from home and your car is disabled.
Extra benefits for Costco Executive Members (program site):
- Roadside assistance up to $75 per occurrence ($100 in Massachusetts, Montana and South Carolina; $80 in Texas; no limit in North Carolina). Other members add towing coverage separately.
- Lifetime renewability, not available in California, Maryland or Michigan and subject to exclusions such as major violations and unpaid premiums.
Costco members receive a member discount on car and home insurance. The program’s agency, Costco Insurance Agency, Inc., is not licensed in New York.
Home Insurance
Home policies sold through the Costco program are underwritten by Homesite, not by the American Family Connect companies. Earlier versions of this page listed Ameriprise-era home coverages and discounts; we removed them because they described policies that are no longer sold. Check the current home coverage menu for your state on the program site before comparing quotes.
Ameriprise Life Insurance
Ameriprise Financial kept its life insurance business when it sold auto and home. Its life policies are issued by RiverSource Life Insurance Company of Minneapolis, and in New York only by RiverSource Life Insurance Co. of New York. It offers term and permanent coverage and sells it through its financial advisors (Ameriprise Financial). For how term premiums change with age, see our guide to term life insurance rates by age.
What We Couldn’t Verify Yet
We haven’t assigned this insurer a Nerd Score. Our score requires a sourced input for every pillar, and three are missing:
- Price — the program doesn’t publish premiums, and we haven’t found a state rate guide or filing that prices it.
- Claims — we haven’t yet retrieved the NAIC national complaint index for the American Family Connect companies. State-level complaint data we found rests on too few complaints to be meaningful, and J.D. Power’s 2025 claims study doesn’t rank Connect separately.
- Digital — we couldn’t confirm which mobile app program customers use.
We’ll add a score when those inputs are sourced. Until then, see our best auto insurance companies guide for scored carriers.
Bottom Line
“Ameriprise auto insurance” is now American Family Insurance’s Costco member program. Its car policies are issued by American Family companies rated A (Excellent) by AM Best. The program adds a glass repair deductible waiver and a road-trip accident benefit, with roadside assistance and lifetime renewability for Executive Members in most states. Pricing and complaint data aren’t public enough for us to score it yet. Compare quotes at the same coverage limits from several insurers before you decide.